Saturday, November 19, 2011

My cousin wants to pay cash for a Range Rover Supercharge, how much should she pay though?

My cousin is looking to purchase a new range rover supercharged, and she wants to pay cash. The RR supercharges average: 94K-104K, what should she pay cash? Be specific, and explain why she shouldn't negotiate with the dealers. Thanks,





You'll receive your 10Pts for a positive and informative answer. And, for you nosy individuals, she's a Account (partner) at Cherry.|||wow - 10 pts huh? what an incentive!





Sticker is Quicker....





Cash customers are NOT the preferred buyers and will not see a significant price advantage compared to a customer with good credit. We prefer a good creit score to a cash customer all day.





Why?





Well a cash customer is less likley to buy warranties, maintenance packages, LoJack, etc, We get profit from all of those things. We also get profit from the bank contract itself. When you pay cash, you are effectively shutting down several opportunities for a dealer to make profit.





This thinking goes back to the old days when banks took weeks, sometimes months, to fund a deal. We would send in a contract then have to wait for the bank to cut a check and send it to us. Back then, cash spoke loudly. Today, a customer with a strong credit score can finance a car, ans we get our money within a couple of days. Sometimes its a matter of hours. So the old myth of cash making our eyes light up like a cartoon character are over.





She will get the same price as a finance customer, maybe end up paying more.

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